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The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement.
Authors : H Ali, OMA Alqudah International Journal of Data & Network Science 6 (3), 2022
2022 43 cited
Understanding the Role of Social Media on Customer-based Brand Equity and Brand Engagement in Tourism in Indonesia
Authors : YR Dewi, AM Jianming KnE Social Sciences, 43–51-43–51, 2024
2024 0 cited
PENGARUH CUSTOMER ENGAGEMENT TERHADAP REPURCHASE INTENTION DENGAN VALUE EQUITY, BRAND EQUITY, DAN RELATIONSHIP EQUITY SEBAGAI VARIABEL MEDIASI (Studi pada Pengguna Aplikasi …
Authors : FD AULANA, I DIRGANTARA UNDIP: Fakultas Ekonomika dan Bisnis, 2024
2024 0 cited
Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, to Customer-Based Brand Equity on Brand Honda Motorcycle in Faculty of Economic in Universitas Negeri …
Authors : M Meirani Third Padang International Conference on Economics Education, Economics …, 2019
2019 26 cited
Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, to Customer-Based Brand Equity on Brand Honda Motorcycle in Faculty of Economic in Universitas Negeri …
Authors : M Meirani Third Padang International Conference On Economics Education, Economics …
2019 1 cited
Meningkatkan Green brand equity Melalui Green satisfaction dan Customer engagement pada Tamu Hotel di Indonesia
Authors : GP Rini Jurnal Ilmiah Aset 26 (1), 7-16, 2024
2024 0 cited
The Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, on Honda Customer-Based Brand Equity
Authors : M Meirani, A Abror Advances in Economics, Business and Management Research 97, 341-352, 2019
2019 12 cited
Pengaruh Customer Engagement Terhadap Repurchase Intention Dengan Customer Equity Sebagai Variabel Mediasi
Authors : EDK Ningrum, ME Arif Jurnal Manajemen Pemasaran Dan Perilaku Konsumen 1 (1), 39-48, 2022
2022 10 cited
Exploring the Impact of Influencer Marketing on Brand Equity: A Mediation Analysis Involving Brand Awareness and Customer Brand Engagement
Authors : S Dewi, A Hidayat Asian Journal of Economics, Business and Accounting 24 (1), 2024
2024 2 cited
Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, to Customer-Based Brand Equity on Brand Honda Motorcycle in Faculty of Economic in Universitas Negeri …
Authors : M Meirani Third Padang International Conference On Economics Education, Economics …, 2019
2019 1 cited
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Sinta Acreditation
Acreditation Count
no-S 849.439
S1 32.071
S2 152.913
S3 227.397
S4 461.633
S5 437.687
S6 40.467
S92 44
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