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Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications.
Authors : S Dwiviolita, S Zuliarni JDM: Jurnal Dinamika Manajemen 14 (1), 2023
2023 16 cited
The Relationship between Social Media Marketing, Product Innovation, and Brand Equity with Mediated Customer Engagement in the Indonesian Packaged Tea Industry
Authors : I Raharja, S Qonitah, D Syahchari 2024 2nd International Conference on Technology Innovation and Its …, 2024
2024 0 cited
What makes mobile apps users loyal? Customer engagement and customer equity roles
Authors : AW Pradana, SRH Hati Proceeding of the International Conference on Family Business and …, 2022
2022 1 cited
Customer engagement, customer equity, and repurchase intention, among Shopee users
Authors : A Mawarni, V Dwita Operations Management and Information System Studies 3 (3), 157-167, 2023
2023 0 cited
Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Equity, Brand Engagement, Dan Customer Bonding Sebagai Mediator Pada Media Sosial Instagram Somethinc
Authors : CN Ivanka, M Ardhanari, VS Kristyanto Jurnal Ilmiah Mahasiswa Manajemen 12 (1), 68-87, 2023
2023 4 cited
Increasing customer equity through social media content and engagement
Authors : A Febrian Entrepreneurial Business and Economics Review 11 (3), 39-56, 2023
2023 1 cited
Analisis Pengaruh customer engagement terhadap repurchase intention dengan brand equity dan social media agility sebagai variabel intervening (Studi Pada Pengguna Smartphone …
Authors : SE Saputra, I Khasanah Diponegoro Journal of Management 11 (4), 2022
2022 2 cited
The Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love on Honda Customer-Based Brand Equity
Authors : M Meirani, A Abror Third International Conference On Economics Education, Economics, Business …, 2019
2019 19 cited
ANALISIS PENGARUH CUSTOMER ENGAGEMENT TERHADAP REPURCHASE INTENTION DENGAN BRAND EQUITY DAN SOCIAL MEDIA AGILITY SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Smartphone …
Authors : SE SAPUTRA, I KHASANAH UNDIP-Fakultas Ekonomika dan Bisnis, 2020
2020 0 cited
Customer engagement, customer equity, and their influence on consumer repurchase intention in E-commerce Mobile applications
Authors : S Dwiviolita, S Zuliarni JDM (Jurnal Dinamika Manajemen) 14 (1), 55-71, 2023
2023 11 cited
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