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Jurnal Manajemen Pemasaran

UNIVERSITAS KRISTEN PETRA P-ISSN : 1907235X E-ISSN : 2597615X Subject Area : Economy
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2018 2019 2020 2021 2022 2023 2024 2025 2026
                 
PENGARUH ATRIBUT SOSIAL BUDAYA TERHADAP VIVID MEMORY DAN NIAT BERPERILAKU WISATAWAN MANCANEGARA DI KOTA YOGYAKARTA DAN SURABAYA
Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 19 No. 1 (2025): APRIL 2025 72-84
2025 DOI: 10.9744/pemasaran.19.1.72-84 Accred : Sinta 4
PENGARUH SOCIAL PRESENCE DAN SCARCITY TERHADAP IMPULSE BUYING MELALUI EMOTION PADA LIVE STREAMING E-COMMERCE SHOPEE LIVE
Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 19 No. 1 (2025): APRIL 2025 31-45
2025 DOI: 10.9744/pemasaran.19.1.31-45 Accred : Sinta 4
INFORMATION INTEGRITY AND ELECTORAL CHOICES: UNDERSTANDING THE DYNAMIC OF NEWS, POLITICAL BRANDING, AND VOTING INTENTION
Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 19 No. 1 (2025): APRIL 2025 1-13
2025 DOI: 10.9744/pemasaran.19.1.1-13 Accred : Sinta 4
PENGARUH CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KEMBALI DI KOTA BANYUWANGI
Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 19 No. 1 (2025): APRIL 2025 60-71
2025 DOI: 10.9744/pemasaran.19.1.60-71 Accred : Sinta 4
PENGARUH VISUAL MERCHANDISING KKV GALAXY MALL SURABAYA TERHADAP REPURCHASE INTENTION DENGAN SHOPPING LIFESTYLE SEBAGAI VARIABEL MODERASI DAN IMPULSIVE BUYING SEBAGAI VARIABEL MEDIASI
Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 19 No. 1 (2025): APRIL 2025 46-59
2025 DOI: 10.9744/pemasaran.19.1.46-59 Accred : Sinta 4
FICTIONAL CHARACTER AS A BRAND PERSONALITY FOR PROMOTION IN THE INDONESIAN MARKET: A SYSTEMATIC LITERATURE REVIEW
Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 19 No. 1 (2025): APRIL 2025 14-30
2025 DOI: 10.9744/pemasaran.19.1.14-30 Accred : Sinta 4
Front Matter (Cover, Editorial, Table of Content)
Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 19 No. 1 (2025): APRIL 2025
2025 DOI: - Accred : Sinta 4
PENGARUH FAKTOR PENDORONG BELANJA ONLINE TERHADAP NIAT PERILAKU KONSUMEN DI KOTA LHOKSEUMAWE DENGAN METODE PEMBAYARAN CASH-ON-DELIVERY SEBAGAI VARIABEL MEDIASI
Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024 25-39
2024 DOI: 10.9744/pemasaran.18.1.25-39 Accred : Sinta 4
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WIZZ DRIVE THRU GELATO SURABAYA
Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024 1-14
2024 DOI: 10.9744/pemasaran.18.1.1-14 Accred : Sinta 4
PENGARUH PERCEIVED EASE OF USE TERHADAP BEHAVIOR INTENTION TO USE DENGAN PERCEIVED USEFULNESS SEBAGAI VARIABEL INTERVENING PADA GOOGLE WORKSPACE FOR EDUCATION
Institute of Research and Community Outreach - Petra Christian University Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024 15-24
2024 DOI: 10.9744/pemasaran.18.1.15-24 Accred : Sinta 4
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Citation 11984 8921
h-index 57 50
i10-index 164 139