Scopus
Word of Mouth as a Mediator between Ethnic Identification, Brand Image, and College Selection Decisions: An Empirical Investigation of Private Universities in Medan City, Indonesia
Creator : Sutejo B. Journal of Logistics Informatics and Service Science
2024 0 cited Q3 Journal
The Influence of Entertainment, Interaction, Trendness, Customization, WOM, and Brand Image on Purchase Intention for Local Men’s Skincare Products in Indonesia
Creator : Amsyah E.P. Studies in Big Data
2025 0 cited Q3 Journal
Brand image analysis of Indonesian telecommunication company: A quantitative approach
Creator : Dumasari N. Edelweiss Applied Science and Technology
2025 0 cited Q4 Journal
The influence of social media influencers on purchase intention with brand image and customer engagement as intervening variables
Creator : Pramesti E.A. Proceedings of SPIE the International Society for Optical Engineering
2025 0 cited Q4 Journal
Analysis of the Influence of E-WOM Credibility on Tiktok Social Media and Its Influence on Brand Image and Online Purchase Intention of Local Fiber Products at Tiktok Shop
Creator : Setiady T. 2025 5th International Conference on Innovative Research in Applied Science Engineering and Technolo
2025 0 cited no-Q Journal
Brand Image of Nursing Perceived by Rural Society in the Wake of Covid-19 in Indonesia
Creator : Noviani W. Malaysian Journal of Medicine and Health Sciences
2025 0 cited Q3 Journal
Green Energy Product: The Role of Green Marketing Mix and Green Brand Image on Consumer Decision-Making
Creator : Hutagaol B.S.M. International Journal of Sustainable Development and Planning
2025 0 cited Q2 Journal
The influence of co-branding, service quality, lifestyle, and brand image to customer’s loyalty: A survey of global coffee brand in Indonesia
Creator : Sahabu F.C. Multidisciplinary Science Journal
2025 0 cited Q4 Journal
The Role of E-Service Quality and Brand Image on Purchase Intention of Smartphone Products
Creator : Utomo S.B. International Journal of Engineering Science and Information Technology
2025 0 cited no-Q Journal
The Ability of Brand Image and Digital Promotion in Explaining Purchase Intention of Counterfeits Electronic Products
Creator : Kushariyadi International Journal of Engineering Science and Information Technology
2025 0 cited no-Q Journal
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