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BILSON SIMAMORA

Institut Bisnis Dan Informatika Kwik Kian Gie S1 - Administrasi BIsnis SINTA ID : 5974893
979
SINTA Score Overall
187
SINTA Score 3Yr
0
Affil Score
0
Affil Score 3Yr
Latest number of publications
The power of brand ambassador Twice influences brand image and purchase intention on Scarlett Whitening beauty products
Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 202441-52
Author Order : 2 of 2
Rosari, Theodora Lady; Simamora, Bilson
2024 DOI: 10.46806/jep.v31i1.1133 Accred : Sinta 5
The power of a brand ambassador twice influences brand image and purchase intention on Scarlett whitening beauty product
Association for Scientific Computing Electrical and Engineering (ASCEE) International Journal of Communication and Society Vol 6, No 1 (2024): June 20241-10
Author Order : 2 of 2
Rosari, Theodora Lady; Simamora, Bilson
2024 DOI: 10.31763/ijcs.v6i1.1302 Accred : Sinta 3
Mengaplikasikan SERVQUAL pada Konser Musik: Dimensi Tangibles dan Dimensi Reliabilitas Menjelaskan 92 % Kepuasan Konsumen
Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie Global Research on Economy, Business, Communication, and Information Vol. 2 No. 1 (2024): Mei - Oktober 2024121-130
Author Order : 2 of 2
Wakari, Tesalonika Sifren; Simamora, Bilson
2024 DOI: 10.46806/grebuci.v2i1.1350 Accred : Unknown
The Mediating Effect of Brand Image on the Influence of Electronic Word of Mouth Towards Purchase Intention for Somethinc Products (Case Study on Followers of the @somethincofficial TikTok Account)
AIBPM Publisher Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding60-71
Author Order : 2 of 2
Fellysia, Fellysia; Simamora, Bilson
2023 DOI: 10.32535/jicp.v6i1.2249 Accred : Unknown
The Mediating Role of Brand Trust on the Effect of Customer Experience and Engagement on Brand Loyalty: A Lesson From Bukalapak
AIBPM Publisher Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding72-85
Author Order : 2 of 2
Wijaya, Natalia Rebecca Audrey; Simamora, Bilson
2023 DOI: 10.32535/jicp.v6i1.2250 Accred : Unknown
THE IMPACT OF PRICE PERCEPTION AND BRAND IMAGE ON BEHAVIORAL LOYALTY OF INNISFREE SKINCARE CONSUMERS
AIBPM Publisher Journal of International Conference Proceedings Vol 6, No 1 (2023): 2023 ICPM Malang Proceeding267-281
Author Order : 2 of 2
Nurdin, Vinny; Simamora, Bilson
2023 DOI: 10.32535/jicp.v6i1.2256 Accred : Unknown
Points-of-differences that shape consumer preferences for a hype brand: The case of Mixue’s fast growth
Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta Jurnal Ekonomi Perusahaan Vol. 30 No. 2 (2023): September 2023 - February 202435-44
Author Order : 2 of 2
Christopher, Anthony; Simamora, Bilson
2023 DOI: 10.46806/jep.v30i2.1139 Accred : Sinta 5
Investigasi Aspek-aspek Promosi Penjualan
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie Jurnal Manajemen Vol 13 No 1 (2023): November53-66
Author Order : 1 of 1
Simamora, Bilson
2023 DOI: 10.46806/jm.v13i1.1100 Accred : Sinta 4
Artribut-atribut Celebrity Endorser JKT48 yang Mempengaruhi Niat Beli Erigo
Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie Global Research on Economy, Business, Communication, and Information Vol. 1 No. 2 (2023): GREBUCI: November 2023 - April 2024110-120
Author Order : 2 of 2
Supriyatno, Christianus Adityo; Simamora, Bilson
2023 DOI: 10.46806/grebuci.v1i2.1168 Accred : Unknown
Minat Beli Berbeda dari Niat Beli
Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie Global Research on Economy, Business, Communication, and Information Vol. 1 No. 1 (2023): GREBUCI: Mei - Oktober 20231-2
Author Order : 1 of 1
Bilson Simamora
2023 DOI: 10.46806/grebuci.v1i1.921 Accred : Unknown
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Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 4 49 1
Citation 5 9624 1
Cited Document 2 46 1
H-Index 2 20 1
i10-Index 0 27 0
G-Index 1 5 0
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