avatar

IIN MAYASARI

Universitas Paramadina S1 - Manajemen SINTA ID : 6001447
1.561
SINTA Score Overall
239
SINTA Score 3Yr
0
Affil Score
0
Affil Score 3Yr
Latest number of publications
  Scopus Analysis  

Investigating the role of brand love on brand advocacy in the local eco hijab fashion industry
Q1 as Journal Journal of Islamic Marketing
Author Order : 1 of 4     Creator : Mayasari I.
2025 7 cited
The Role of Brand Authenticity and Brand Oldness Association for Brand Love and the Impact on Relation Quality and Brand Consciousness
Q3 as Journal Indian Journal of Marketing
Author Order : 1 of 3     Creator : Mayasari I.
2025 0 cited
Analysis of the extrinsic and intrinsic aspects of the technology acceptance model associated with the learning management system during the COVID-19 pandemic
Q1 as Journal Vine Journal of Information and Knowledge Management Systems
Author Order : 2 of 4     Creator : Rokhim R.
2024 8 cited
EXAMINING THE ROLE OF SOCIAL MEDIA MARKETING ON BRAND LOVE AND ITS IMPACT ON BRAND CENTRALITY: THE STUDY OF LOCAL FASHION BRANDS FOR THE MILLENNIALS
Q3 as Journal Journal of Indonesian Economy and Business
Author Order : 1 of 5     Creator : Mayasari I.
2023 6 cited
Key Driver of Repurchase Intention in the Poultry Farming Input Market in Indonesia
Q2 as Journal Tropical Animal Science Journal
Author Order : 4 of 6     Creator : Syahlani S.P.
2022 2 cited
Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants
Q3 as Journal Gadjah Mada International Journal of Business
Author Order : 1 of 5     Creator : Mayasari I.
2022 8 cited
The factors that influence small and medium enterprises’ intention to adopt the government credit program
Q2 as Journal Journal of Research in Marketing and Entrepreneurship
Author Order : 2 of 3     Creator : Rokhim R.
2021 9 cited
Customer relation management of financial service provider for people entrepreneurship credit sustainability in Indonesia
Q4 as Conference Proceedin Iop Conference Series Earth and Environmental Science
Author Order : 2 of 3     Creator : Rokhim R.
2021 0 cited
Is brand management critical to SMEs' product sustainability? Qualitative analysis in the context of Indonesia small enterprise environment
Q4 as Conference Proceedin Iop Conference Series Earth and Environmental Science
Author Order : 2 of 3     Creator : Rokhim R.
2021 6 cited
Small medium enterprises technology acceptance model: A conceptual review
Q4 as Journal International Journal of Business and Society
Author Order : 3 of 3     Creator : Rokhim R.
2018 9 cited
View more ...
Get More with SINTA Insight
Go to Insight

Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 12 125 6
Citation 76 562 31
Cited Document 10 64 6
H-Index 6 14 3
i10-Index 1 20 1
G-Index 1 1 6
Get More with SINTA Insight

Go to Insight