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ALFIAN BUDI PRIMANTO

Universitas Islam Malang S1 - Manajemen SINTA ID : 6003522
770
SINTA Score Overall
223
SINTA Score 3Yr
770
Affil Score
223
Affil Score 3Yr
Latest number of publications
  Scopus Analysis  

WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS' ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE
no-Q as Journal Journal of Indonesian Economy and Business
Author Order : 1 of 2     Creator : Primanto A.B.
2019 0 cited
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Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 1 129 0
Citation 0 392 0
Cited Document 0 66 0
H-Index 0 11
i10-Index 0 12
G-Index 1 1
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