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ONAN MARAKALI SIREGAR

Universitas Sumatera Utara S1 - Ilmu Administrasi Bisnis SINTA ID : 6104899
2.685
SINTA Score Overall
827
SINTA Score 3Yr
2.685
Affil Score
827
Affil Score 3Yr
Latest number of publications
  Scopus Analysis  

How marketing capability and product advantage drive performance: The mediating role of perceptual product congruity in culinary SMEs
Q1 as Journal Innovative Marketing
Author Order : 1 of 4     Creator : Siregar O.M.
2026 1 cited
Adaptation of AI and AR/VR Technology in Omnichannel Strategy to Strengthen Competitiveness in the E-commerce Sector
Q3 as Book Series Studies in Systems Decision and Control
Author Order : 1 of 3     Creator : Siregar O.M.
2025 0 cited
Challenges in Integrating Agritourism with Sustainable Farming Practices: How Do the Willingness, Attitudes, and Entrepreneurial Competencies of Rural Youth Influence This Integration?
Q3 as Book Series Studies in Systems Decision and Control
Author Order : 1 of 4     Creator : Siregar O.M.
2025 3 cited
Why do market orientation, product innovation capability, marketing performance, and competitiveness of small and medium-scale enterprises differ?
Q3 as Journal International Journal of Productivity and Quality Management
Author Order : 1 of 3     Creator : Siregar O.M.
2025 0 cited
Fostering Young Entrepreneurs: Family Support as the Cornerstone of Intentions
Q4 as Journal International Review of Management and Marketing
Author Order : 1 of 4     Creator : Siregar O.M.
2025 1 cited
Nurturing Entrepreneurial Intentions in Rural Areas: Revealing Dynamics and Determinants
Q3 as Journal Malaysian Journal of Consumer and Family Economics
Author Order : 1 of 4     Creator : Siregar O.M.
2024 0 cited
A Literature Review on Incremental Innovations in Small and Medium-Sized Enterprises: Bridging Knowledge Gaps and Future Research Avenues
Q4 as Book Series Lecture Notes in Networks and Systems
Author Order : 1 of 4     Creator : Siregar O.M.
2024 4 cited
Knowledge Dynamics and Absorptive Capacity: Shaping Innovation Performance in the Service Business of Small and Medium-sized Enterprises
Q4 as Journal International Review of Management and Marketing
Author Order : 1 of 4     Creator : Siregar O.M.
2024 4 cited
The effect of agricultural policy on sustainability and environmental protection: omnibus law case study
Q3 as Conference Proceedin Iop Conference Series Earth and Environmental Science
Author Order : 3 of 5     Creator : Marpaung N.
2024 1 cited
The synergistic dynamics of marketing capability, innovative performance, and product-consumer congruency in contemporary organizations: A conceptual framework
Q2 as Book Series Studies in Systems Decision and Control
Author Order : 1 of 4     Creator : Siregar O.M.
2024 0 cited
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Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 14 292 0
Citation 23 1401 0
Cited Document 10 184 0
H-Index 3 18 0
i10-Index 0 34 0
G-Index 2 2 0
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