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WENI NOVANDARI

Universitas Jenderal Soedirman S2 - Ilmu Manajemen SINTA ID : 6109520
1.165
SINTA Score Overall
565
SINTA Score 3Yr
1.111
Affil Score
513
Affil Score 3Yr
Latest number of Publication and Citations
Pengaruh Augmented Reality terhadap Niat Beli Konsumen: Peran Mediasi Perceived Enjoyment dan Perceived Value pada Website Resmi Make Over
Authors : HA Husna, W Novandari, L Pradisti RIGGS: Journal of Artificial Intelligence and Digital Business 4 (4), 6627-6634, 2026
2026 0 cited
Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective
Authors : W Novandari, S Suliyanto, SZ Wulandari, A Yunanto, T Yuwono Business: Theory and Practice 27 (1), 122-131, 2026
2026 0 cited
Investigating the effect of online consumer reviews on purchase intention among Gen Y and Z
Authors : A Yuliana, W Novandari, SM Setyawati Jurnal Siasat Bisnis, 105-121, 2026
2026 1 cited
Mengoptimalkan Kinerja Pemasaran Digital UMKM Melalui Distinctive Competencies
Authors : T Yuwono, W Novandari, A Suroso Universitas Jenderal Soedirman, 2026
2026 0 cited
Uncovering Problems of Social Commerce Using at Culinary MSME: Analytical Hierarchy Process (AHP) Approach and Problem Tree Analysis.
Authors : W Novandari, RP Setyanto Quality-Access to Success 27 (211), 183, 2026
2026 0 cited
Value-Based Innovative Image to Increase Consumer Preferences in MSMEs Product Purchase Decisions
Authors : E Sulaiman, W Novandari PaperASIA 41 (5b), 235-246, 2025
2025 0 cited
Membangun keunggulan bersaing UMKM sinergi inovasi, digitalisasi, dan strategi pemasaran
Authors : W Novandari, SZ Wulandari, S Suliyanto, R Purnomo, T Yuwono Universitas Jenderal Soedirman, 2025
2025 0 cited
BRIDGING THE DIGITAL GAP: THE EFFECT OF DIGITAL TECHNOLOGY ADOPTION ON MSMES’PERFORMANCE WITH DIGITAL MARKETING CAPABILITY AS A MEDIATING VARIABLE
Authors : I Hapsari, W Novandari, T Yuwono, T Pandansari The International Conference on Sustainable Economics, Management, and …, 2025
2025 1 cited
PENGARUH KREDIBILITAS DAN DAYA TARIK SELEBRITI TERHADAP NIAT BELI MELALUI IDENTIFIKASI SOSIAL DAN PERCEIVED BEHAVIORAL CONTROL UMKM KULINER DI BANYUMAS
Authors : AG Tristara, L Pradisti, W Novandari House of Management and Business (HOMBIS) Journal 4 (2), 71-82, 2025
2025 0 cited
THE MEDIATING ROLE OF DIGITAL CUSTOMER EXPERIENCE ACCENTUATE IN ENHANCING FINANCIAL PERFORMANCE OF B2B MSMES IN INDONESIA AND MALAYSIA
Authors : A Sibghatullah, NC Afif, S Zakaria, W Novandari, L Pradisti, J Pardaev International Journal of Economics and Finance Studies 17 (4), 153-182, 2025
2025 0 cited
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Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 16 151 0
Citation 61 852 0
Cited Document 11 89 0
H-Index 5 15
i10-Index 2 21
G-Index 1 1
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