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WIDI SENALASARI

Politeknik Negeri Bandung D3 - Manajemen Pemasaran SINTA ID : 6692273
506
SINTA Score Overall
185
SINTA Score 3Yr
506
Affil Score
185
Affil Score 3Yr
Latest number of Publication and Citations
Strategi Digital Marketing untuk Peningkatan Daya Saing Usaha Kos di Kawasan Ciwaruga
Authors : IGND Wiryawan, A Sosianika, AI Gunawan, W Senalasari, ... Jurnal Malikussaleh Mengabdi 5 (1), 213-221, 2026
2026 0 cited
Beyond Digital Buzz: Brand Image Shapes Purchase Intention from TikTok Usage, eWOM, and Green Marketing
Authors : W Senalasari, RAZ Pratiwi Journal of Marketing Innovation (JMI) 6 (1), 2026
2026 0 cited
Analisis Ulasan Konsumen di E-Commerce Kecantikan: Pemanfaatan NVivo sebagai Alat Bantu dalam Riset Kualitatif
Authors : A Sosianika, W Senalasari, W Rafdinal Jurnal Vokasi Sains dan Teknologi 5 (1), 26-39, 2025
2025 0 cited
From reviews to purchase intention: The interplay of customer review, influencer review, and trust in Indonesian skincare products
Authors : W Senalasari, RN Maulidani, L Setiawati, MF Najib Journal of Marketing Innovation (JMI) 5 (1), 2025
2025 12 cited
Exploring Shoppers' Acceptance of E-Payment Using QR in Indonesia's Traditional Market
Authors : MF Najib, W Senalasari, W Rafdinal, N Wibisono, SNA Fadhlurrahmah, ... Proceeding of the International Conference Economic Management Accounting …, 2024
2024 0 cited
Exploring Traditional Market Merchants’ Payment Acceptance using QRIS in Indonesia
Authors : MF Najib, SNA Fadhlurrahmah, N Wibisono, W Senalasari, W Rafdinal, ... Proceeding of the International Conference Economic Management Accounting …, 2024
2024 0 cited
Optimizing Brand Awareness and Purchase Intention Travel Agents: Communication Strategy through Social Media Marketing
Authors : W Senalasari, M Setiaji, N Khrisnamurti, A Februadi Journal of Marketing Innovation (JMI) 4 (1), 2024
2024 5 cited
Exploring Traditional Market Merchants’ Payment Acceptance using QRIS in Indonesia
Authors : MF Najib, SNA Fadhlurrahmah, N Wibisono, W Senalasari, W Rafdinal, ... Proceeding of International Conference Economic Management Accounting 1 (1 …, 2024
2024 0 cited
Optimizing Brand Awareness and Purchase Intent in Travel Agents: Communication Strategy through Social Media Marketing
Authors : W Senalasari, M Setiaji, N Khrisnamurti Journal of Marketing Innovation (JMI) 4 (1), 42-55, 2024
2024 2 cited
Strategi Branding untuk PKK Bumi Sariwangi Mekar Kabupaten Bandung Barat
Authors : W Senalasari, A Sosianika, R Kania, L Setiawati, FA Amalia E-Dimas: Jurnal Pengabdian kepada Masyarakat 15 (3), 434-439, 2024
2024 0 cited
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Summary

Article Quartile
Research Output
  Scopus GScholar WOS
Article 4 48 3
Citation 114 489 56
Cited Document 3 35 2
H-Index 2 11 1
i10-Index 2 13 1
G-Index 0 1 0
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