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MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN

UNIVERSITAS UDAYANA P-ISSN : 19782853 E-ISSN : 23028890 Subject Area : Economy
1.2973
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3865
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2016 2017 2018 2019 2020 2021 2022 2023 2024
                 
Social Proof as A Leveraging Variable For Purchasing Decisions
Faculty of Economics and Business Udayana University Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025 33 - 44
2025 DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p04 Accred : Unknown
Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases
Faculty of Economics and Business Udayana University Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025 45 - 58
2025 DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p05 Accred : Unknown
Impact of Fintech on Financial Performance of MSMES in Bali with Financial Literacy as Moderator
Faculty of Economics and Business Udayana University Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025 1 - 8
2025 DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p01 Accred : Unknown
English English
Faculty of Economics and Business Udayana University Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025 59 - 76
2025 DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p06 Accred : Unknown
Frugal Innovation: a Bibliometric Study of the Conceptual Foundations and Future Research Directions
Faculty of Economics and Business Udayana University Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025 9 - 19
2025 DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p02 Accred : Unknown
Behavioral Biases, Financial Literacy, and Female Investors: The Role of Social Media
Faculty of Economics and Business Udayana University Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025 77 - 93
2025 DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p07 Accred : Unknown
Gacha Addiction and In-App Purchases: A Study on Genshin Impact Players in Indonesia
Faculty of Economics and Business Udayana University Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025 20 - 32
2025 DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p03 Accred : Unknown
Heuristic Bias and Loss Aversion Impact in Stock Investment Decision Making in Batam
Faculty of Economics and Business Udayana University Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 19 Nomor 1 Tahun 2025 94 - 107
2025 DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p08 Accred : Unknown
Impact of Green Entrepreneurial Orientation and Entrepreneurial Education on Green Entrepreneurial Intention Through Environmental Awareness
Faculty of Economics and Business Udayana University Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 18 Nomor 2 Tahun 2024 104 - 115
2024 DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p01 Accred : Sinta 2
Integrating Marketing Strategy: Destination Image and Digital Marketing's Impact on Tourist Interest in Banyuwangi
Faculty of Economics and Business Udayana University Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 18 Nomor 2 Tahun 2024 161 - 176
2024 DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p06 Accred : Sinta 2
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